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AT&T TEAMS UP WITH FULLSCREEN MEDIA FOR INFLUENCER EVENT SERIES AND TOUR
Sponsorship Kicks Off with 3rd Annual “Girls Night In” Tour, Followed by Additional Nationwide Branded Tours and Pop-up Events for the Remainder of 2017
LOS ANGELES, Calif.— July 21, 2017— Fullscreen Media today announced AT&T’s thx2att is the official sponsor of a new kind of influencer nationwide event series that includes meet-and-greet tours, branded bus tours and more. The series includes three live tours featuring more than 30 pop-up meet-and-greet events with talent at AT&T stores across the country. The Fullscreen Media and AT&T collaboration brings new opportunities and creative ways to connect fans with influencers and content through custom experiences, ticket upgrades, giveaways to AT&T/Fullscreen subscribers, and pop-up events hosted by Fullscreen talent.
To kick off the event series, Fullscreen’s fan-favorite, Girls Night In, is back for a third summer, but this year marks the first time the nationwide tour will hit the road in conjunction with AT&T’s thx2att. Pop-up events will be held at AT&T stores and will include unique performances and Q&As with talent, co-branded giveaways, and more. The pop-ups will also include VIP upgrades and general admission ticket giveaways exclusive to AT&T/Fullscreen subscribers.
“Fullscreen and AT&T are focused on transformative digital storytelling, and these events help bring those stories to life for the fans,” said Brad Bentley, executive vice president of marketing, AT&T Entertainment Group. “By working together we’re creating meaningful experiences and connecting diverse fan communities with creators in new and different ways.”
“With AT&T’s support, we continue to raise the bar in curating intimate connections with fans and creating innovative digital first content, while finding new avenues to empower communities across the nation,” said George Strompolos, CEO of Fullscreen Media. “The third installment of the Girls Night In franchise further underscores our mission to deliver creators straight to the fans with memorable and engaging events.”
With two successful, consecutive tours completed, Girls Night In continues to be an immersive, interactive experience for fans, featuring popular fashion and lifestyle vloggers. The 2017 Girls Night In tour will traverse 24 cities featuring a star-studded cast of YouTube’s biggest female creators on the stage, which started on July 19 in Phoenix, AZ. This year’s tour will feature Meg DeAngelis, Lauren Giraldo, Gavin Turek, Kristen Hancher and special guests, Alisha Marie, Mia Stammer, Safiya Nygaard, and Wengie, who have a combined fanbase of 25 million followers.
Launched in 2015, Fullscreen’s Girls Night In marked the first time an all-female ensemble had ever performed on a nationwide digital tour. Following the first tour’s enormous success, Girls Night In performed a second tour in more than twenty cities across the U.S. last year. Previous cast members include Eva Gutowsky, Alyson Stoner, Meredith Foster, Alisha Marie, Niki & Gabi, Mia Stammer, and Jessie Paege.
Tickets are available now at www.fullscreenlive.com.